About:

Ikon Technologies provides  No-Cost Lot Management solutions featuring Find the Car, Find the Keys™ technology, to a patented Smart Marketing platform, to our dealer-branded Connect app.

The Challenge:

Auto Dealership Owners and Decision Makes are ONSITE which means the highest conversion channel is Cold Calling. However Ikon did not have an inhouse Sales Team to do outbound sales at scale and also lacked Sales Leadership to put in place. They understood to create this inhouse would be costly due to the hiring, training, tech and management needed. Ikon was seeking fast results and needed to generate Appointments with Auto Dealerships in a repeatable / Scalable way.

Solutions:

HelloMQL specializes in targeting Auto Dealerships, we enrolled Ikon into our Appointment Setting Program so that our team can target auto Dealerships on their behalf. After an initial kickoff call, our team spent 1 full week training on the solution, the Ideal customer profile, challenges it solves and objections faced. We quickly created custom scripting and put together all the technology needed to do outbound at scale. This resulted in the campaign going live within 10 days of signoff.

Results:

• 50 + Appointments Booked
• 3 Month Campaign
• 6k + Cold Calls
• 6k + Emails Sent
• Custom Scripting
• Custom Lead list based on qualifications
• Appointments with Auto Dealership Owners